At Elite Cars London Ltd, we are committed to protecting and respecting your privacy. This Privacy Policy explains when and why we collect personal information about people who visit our website or use our services, how we use that information, the circumstances in which we may share it with third parties, and how we keep it secure.

1. Who are we?

Elite Cars London Ltd is a vehicle dealership specialising in the sale of cars and commercial vehicles. For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Elite Cars London Ltd acts as the Data Controller for personal information collected through its website and services, where applicable.

• Business Name: Elite Cars London Ltd
• Website: https://www.elitecarslondonltd.co.uk/
• Email: elitecarz22@gmail.com
• Phone: 07723007596
• Address: 288 Hale Lane Edgware HA8 8NP

2. What information do we collect?

We may collect personal information when you enquire about a vehicle, arrange a test drive, apply for vehicle finance, purchase a vehicle, or ask us to value or purchase your vehicle.

The information we may collect includes:

• Identity Data: Full name, date of birth, and driving licence details where required for test drives or other legitimate business purposes.
• Contact Data: Telephone number, email address, and residential or correspondence address.
• Vehicle Data: Vehicle registration number, mileage, service history, ownership details, and information about vehicles offered as part-exchange.
• Financial Data: Where you apply for vehicle finance, relevant employment, income, and financial information required by the finance provider.
• Technical Data: IP address, browser type, device information, website usage data, and approximate location information where collected.
• Communication Data: Information you provide when contacting us by telephone, email, website forms, or other communication channels.

We only collect personal information that is relevant and necessary for the purposes described in this policy.

3. How do we use your information?

We may use your personal information to:

• Respond to enquiries about vehicles and our services.
• Process and manage vehicle sales, purchases, and part-exchange transactions.
• Arrange test drives and vehicle viewings.
• Obtain vehicle valuations and provide quotations.
• Facilitate vehicle finance applications through relevant third-party finance providers.
• Assist with vehicle registration, ownership transfers, and other DVLA-related processes where applicable.
• Meet legal, regulatory, accounting, and fraud-prevention obligations.
• Manage customer relationships and maintain accurate business records.
• Send service updates and administrative communications relating to your enquiry or purchase.
• Send marketing communications where we have a valid legal basis to do so.

4. Lawful Basis for Processing

We process personal information under one or more of the following lawful bases, as applicable:

• Contract: Where processing is necessary to enter into or fulfil a contract with you, such as arranging a vehicle purchase or sale.
• Legal Obligation: Where we need to comply with applicable laws, regulatory requirements, tax obligations, or lawful requests from authorities.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as responding to enquiries, maintaining business records, preventing fraud, and improving our services, provided those interests do not override your rights.
• Consent: Where you have given consent for a specific purpose, such as certain marketing activities or non-essential cookies where consent is required.

You may withdraw your consent at any time where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Sharing your information

We do not sell your personal information to third parties.

We may share personal information with the following categories of recipients where necessary and lawful:

• Finance Providers and Brokers: To facilitate finance applications or assess finance eligibility when requested.
• DVLA and Relevant Authorities: To complete vehicle registration, ownership transfers, licensing, and other applicable legal processes.
• Warranty and Service Providers: To arrange warranties, repairs, or after-sales services where applicable.
• Payment, IT, and Website Service Providers: To process payments, maintain our website, and support our business operations.
• Professional Advisers: Such as accountants, auditors, or legal advisers where necessary.
• Law Enforcement and Regulatory Authorities: Where required by law or where disclosure is necessary for the prevention or investigation of fraud or other unlawful activity.

Where appropriate, we take steps to ensure that third parties handle personal information securely and in accordance with applicable data protection requirements.

6. Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, alteration, or disclosure.

Where supported by our website and hosting arrangements, encryption technologies such as HTTPS/SSL are used to help protect information transmitted online.

Although we take reasonable steps to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only for as long as necessary for the purposes for which it was collected, including meeting legal, accounting, regulatory, and reporting obligations.

Retention periods depend on the type of information and the circumstances:

• Sales and Accounting Records: Retained for the applicable statutory and tax retention periods.
• Finance Applications: Retained in accordance with applicable legal requirements and relevant arrangements with finance providers.
• Customer Enquiries: Retained for as long as reasonably necessary to respond to enquiries, manage customer relationships, and resolve any disputes.
• Marketing Data: Retained until you unsubscribe, withdraw your consent where applicable, or we determine that the information is no longer needed.
• Website and Technical Data: Retained in accordance with our website, security, analytics, and cookie requirements.

We may retain certain information for longer where required by law or where necessary to establish, exercise, or defend legal claims.

8. Your Rights

Under applicable data protection law, you may have the right to:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Request that inaccurate or incomplete information be corrected.
• Erasure: Request the deletion of your personal information in certain circumstances.
• Restriction: Request that we restrict the processing of your information in certain circumstances.
• Objection: Object to certain types of processing, including direct marketing.
• Data Portability: Request your information in a portable format where the legal requirements apply.
• Withdraw Consent: Withdraw consent at any time where we rely on consent as our lawful basis.

These rights are subject to applicable legal conditions and exemptions. We may need to retain certain information to comply with legal obligations.

To exercise your rights, please contact us using the contact details provided in Section 10.

9. Use of Cookies

Our website may use cookies and similar technologies to support essential website functions, remember preferences, understand website traffic, and improve user experience.

Where required by law, we will request your consent before using non-essential cookies, such as certain analytics or advertising cookies.

You can manage your cookie preferences through our website’s cookie settings, where available. You can also adjust your browser settings to block or delete cookies. Blocking certain cookies may affect website functionality.

10. Contact Us

If you have any questions about this Privacy Policy, how we process your personal information, or wish to exercise your data protection rights, please contact Elite Cars London Ltd:

• Website: https://www.elitecarslondonltd.co.uk/
• Email: elitecarz22@gmail.com
• Phone: 07723007596
• Address: 288 Hale Lane Edgware HA8 8NP